To work for the betterment of society
To be the most admired and respected family company in the country
MISSION Bangladesh Corporate Office
To improve the quality of life of the people by providing comforts and conveniences
at affordable prices
To live up to the expectation of a responsible organization by contributing towards the improvement in the Quality of life of our customers through outstanding product and services
To respect each other as individuals and encourage cross functional teamwork while providing opportunities for career development.
To provide reasonable return to shareholders while safeguarding their investment.
To develop our suppliers as partners in progress and share our growth with them.
To respect our competitors and recognize their contribution to market value.
To conduct our business by conforming to the ethics of our country and share the social responsibility of the less fortunate.
- To be the market leader in our product range and market segment.
- To provide consumers with the best services and shopping experience.
- To provide consumers with products of latest technology.
- To develop our employees to achieve their real potential.
- To provide our shareholders with steady asset growth and return on investment above our industry norm.
- To grow our revenue and profits at a rate above the industry norm.