At present, nearly one third of the household in the country have access to electricity. It is imperative that considering the capacity utilization and growth, there is a rapid increase of demand of electricity and electrical cables for flow of electricity.

Real estate sector is another first growing industry in Bangladesh. Approximately 10% of the total cost in this sector is spent behind cables. Singer has entered into cable business with reliable and quality cables to ensure that the investment behind cable/wire is worthy of its cost.

A new cable manufacturing plant with most modern machineries combined with the sophisticated QC lab was established at Singer Manufacturing Complex at Savar, Dhaka. The factory is equipped to manufacture cables conforming with Bangladesh and International Standards. Singer cables already comply with ISO 9001: 2000 and BSTI standards.

Singer has developed a completely new dealer channel for marketing of cables. With an objective of making Singer cables available at door steps of customers, Singer cables is available at more than 300 dealer stores and selected Singer outlets.